For consumer goods companies in Europe, e-commerce has gone from a growth opportunity to an imperative. Success rests on an organization’s ability to push beyond traditional approaches and innovate. Over the past two years, more-advanced players in mature categories (such as fashion and accessories, beauty, […]
sales and marketing management sp. z o.o. sp.k
How is Digital Transformation Transforming eCommerce?
Digital transformation is not a new term anymore. Although industries across different sectors were undergoing digital transformation earlier as well, the pandemic accelerated the process. A report by Statista states that the technology and energy sectors have accelerated their digital transformation processes at the highest speed with 78% and 77%, […]