Michael Le Brecht/ Turtlebox Pictures
Kate Pratt Theobald’s sports sponsorship and marketing career has taken her from the preeminent event in horse racing (Breeders’ Cup) to Major League Baseball’s most valuable team (New York Yankees) to the world’s most famous arena (Madison Square Garden).
Today, she leads partnership sales in the Americas for Liverpool Football Club at Fenway Sports Management after joining the organization in 2019.
During her time with the Reds, which were named the most popular Premier League side in the U.S. by Morning Consult in August, Liverpool has partnered with a number of well-known brands, including Expedia, Monster Energy, Vista, Sonos, SC Johnson and Wasabi Technologies. In fact, under Pratt Theobald, the team has more than doubled the number of U.S.-based sponsors in its portfolio.
“Kate, along with her team, has put a pin on the map for LFC in the Americas,” LFC Commercial Director Ben Latty said. “She’s flying the flag for LFC and promoting the unique positioning we have as a sports and entertainment platform. As a result, she’s experiencing huge success, which is helping support our sustainable business model.”
Pratt Theobald called her first trip to Anfield her most memorable sporting event.
“Before flying across, I had watched an embarrassing amount of YouTube videos about Anfield and the famous anthem,” she said. “I’ll never forget hearing Liverpool FC’s anthem, ‘You’ll Never Walk Alone,’ for the first-time pre-match. CHILLS!” — Tyler Everett
Kate Pratt Theobald
Vice President and Head of Global Partnership Sales — Americas, Liverpool Football Club / Fenway Sports Management
Born: Fairfield, Conn.
Education: Miami (Ohio) University, B.A.
Family: Spouse, Jay; expecting our first child (a daughter) in September!
More about Kate
Guilty pleasure: Black and white cookies from Empire Cake (Chelsea, NYC) and watching Bravo’s “Below Deck.”
Advice to my younger self: Try to be in the present and enjoy the milestones. It’s easy to want to skip 10 steps ahead in your career.
Year’s greatest challenge: Lingering COVID travel restrictions while working in a global role and the impact of not being face-to-face with peers, prospects and partners.
My leadership style is inspired by … : I like to think I’ve taken the best bits of a lot of leaders I’ve worked for over the years and feel fortunate to have had some incredible bosses throughout my career, as well as teammates to emulate.
Proudest professional achievement: The Americas team we’ve built with the talented people I get to work alongside and the success we’ve seen creating meaningful, global partnerships for LFC with some of the biggest brands in the world.
Change I’d make related to women working in sports: More women in sales roles!!! We need to fill the pipeline better.